Serta enters KSA market with a new showroom in Riyadh

Inaugural offer of upto 40% discount on a variety of mattresses, beds and sleeping accessories

Dubai, UAE (July 12, 2016): Dubai Furniture Manufacturing Company LLC (DFMC), a market leader in premium mattress segment in Middle East, announces the opening of its first Serta showroom in Riyadh as part of the company’s expansion plans and bid to attract the growing KSA market.

The new Serta showroom is located in Al Urubah Road in Al Wurud, Riyadh and will be managed by Arabian Bedding Trading Co., LLC, a subsidiary of DFMC. As inaugural offer, Serta is giving up to 40% discount on a variety of products.

Sundar Rajan, CEO of Dubai Furniture Manufacturing Company LLC said: “We are proud to announce the opening of our first Serta showroom in Riyadh, Saudi Arabia. This is a major milestone in the progress of our company which provides an opportunity for Serta to tap the huge potential of the Saudi Arabian market in the retail and hospitality segments. Now, the latest & technically superior Serta products will be available to the customers in Saudi Arabia.”

He added: “The global mattress industry has emerged as an important business category today. It is constantly growing with the offering of specialized products, product innovations with competitive prices. DFMC continues to innovate and offer products that will provide maximum comfort and support to consumers who are quality conscious. By opening a Serta showroom in Riyadh, we hope to cater to the requirements of the KSA market for commercial or personal use.”

The new showroom will display a variety of Serta mattresses and sleeping accessories such as the Iseries mattresses which are designed to feel like traditional memory foam, but with superiority to provide customers an extremely comfortable, more supportive and cooler sleep surface.

The Graphi Cool and Graphi Comfort mattresses manufactured using Graphinex technology, an advanced gel infusion technology that provides advanced pressure relief and more support for a cooler sleep and unchanging comfort will be offered on discounted prices. Both products use graphite-infused visco foam which maintains the optimal temperature on the surface of the mattress so that customers can achieve deeper levels of sleep without feeling moisture or sweat during sleep

Visit the new Serta showroom located in Al Orouba Street, Riyadh and check a variety of Serta products. For more information, please call the Serta showroom at +9664197779.