About Us

 

 Headquartered in suburban Chicago, Serta is truly a global company with 27 manufacturing facilities in U.S.A., 4 in Canada and 33 in other locations worldwide including one in Dubai and a recently opened facility in India. Since its inception, Serta has consistently made investments into innovative features that had measurable impacts on the comfort and durability of its mattresses.
 
For the last 80 years Serta has stood for quality, innovation and dedication. While many things changed and evolved over that time, one thing has always remained constant…Serta’s decision to make the finest sleep products!
 
Serta’s commitment to its products and to its customers has enabled the brand to achieve growth faster than any other bedding manufacturer. Serta’s flagship brand, Serta Perfect Sleeper, remains the best-selling premium brand in the U.S. even today. Serta’s focus on quality standards has ensured that it maintains the industry’s lowest return rate.
 
Serta, always has managed to set precedents in the industry with its timely innovations. Serta was the first to introduce a plusher, Pillow Soft, mattress that countered the theory that you needed a hard mattress for proper back support in the 1970s.  In the 1980s Serta introduced a continuous coil innerspring in its Perfect Sleeper line that provided better support to the shoulders, back, and hips. In the 1990s, Serta introduced the most significant comfort innovation in its history, Comfort Quilt. A combination of fibers and convoluted foam in the quilt of the mattress, Comfort Quilt helps to improve circulation, which reduces tossing and turning for a more restful night’s sleep.
 
Over the past decade, Serta has been the fastest growing mattress manufacturer. It is now America’s No.1 Mattress brand and world’s largest Manufacturer.
 
In the Middle-East Serta is manufactured by Dubai Furniture Manufacturing Company LLC. (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain & Oman. DFMC has recently ventured into India and also set up a full-fledged manufacturing facility near Pune, India.  
 
Established in 1993, DFMC acquired the license to manufacture and market “Serta” branded products from Serta Inc., USA. in the year 2001.  Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East.  Serta branded products are manufactured in a state-of-the-art production facility in Dubai.