Serta becomes the No. 1 Mattress Brand


July 25, 2012

Press release: 25th July 2012

 Serta, a leading mattress brand, is the new king of U.S mattress sales, knocking Sealy from the lofty perch it had held for about 40 years

Dubai, UAE (April 20, 2013) – Dubai Furniture Manufacturing Company LLC (DFMC), a market leader in premium mattress segment in Middle East, has recently announced the launch of iCollection Sleep System by Serta, designed to solve the problems of present memory foam mattresses.

The new iCollection Sleep System is a series of innovative mattresses which are smarter, cooler and superior than most of the present memory foam mattresses available in the market which produce a lot of heat and make sleeping uncomfortable and sweaty. The collection has the world’s first memory foam mattresses which are equipped with MicroSupport Gel Infused Visco Foam known as Cool Action Gel Infused Visco Foam that provides a cool and comfortable surface all the time and also releases pressure from the differential body zones. These mattresses don’t sink in too much and maintains the same temperature throughout the night.

Sundar Rajan, CEO, Dubai Furniture Manufacturing Company LLC, and manufacturer of the Serta brand, said, “Serta’s Cool Action Gel Infused Visco Foam is designed to feel like traditional memory foam, but with superiority. The MicroSupport gel is what makes it better by creating an extremely comfortable, more supportive and cooler sleep surface.”

Customers can choose from four different grades of this series namely Twilight, Oasis, Fortune and Paradise. The Twilight mattress provides advanced support and extreme comfort. The Oasis mattress offers the perfect balance of cooling and unchanging comfort. The Fortune mattress provides the appropriate comfort to the differential body zones, delivering proper and targeted support that body needs. The Paradise mattress offers the perfect blend of coolness, support, comfort and relief.

In 2001, DFMC acquired the license for marketing and manufacturing Serta products in the Middle East, from Serta Inc., USA. Serta being the largest mattress company in the world and an ultra-premium brand strengthened the position of DFMC as the Mattress Leader in the Middle East.

The iCollection products are available in Serta showrooms on Sheikh Zayed road. For more information please visit the showrooms or call +971 4 8853929.

About Dubai Furniture Manufacturing Company LLC (DFMC): 

Dubai Furniture Manufacturing Company LLC (DFMC) was formed in 1993 to manufacture and market brand of luxury bedding under license from King Koil, USA. Since its inception, DFMC has earned the reputation as a leader in the mattresses industry. In the Middle East through state-of-art manufacturing capabilities and marketing acumen.

In 2001, DFMC acquired the license for marketing and manufacturing Serta products in the Middle East, from Serta Inc., USA. Serta is the world’s largest mattress company and a respected brand. The Partnership has strengthened DFMC’s position as leader in the Middle East mattresses market.